Hi, I’m Iris Leung.

UX/UI and Product Designer with a passion for curiosity and human-centered design.

I’m a strategic Product Designer with 7 years of experience in UX/UI Design and Research, 16+ years in visual design, and traditional training in graphic design.

Over the past 14 years in New York City, I’ve worked in fintech, trend forecasting, and digital publishing. My roles have ranged from visual design and strategy at an early-stage startup to leading UX/UI and user research for Investopedia and the Performance Marketing at Dotdash Meredith. Most recently, I relocated to Hong Kong and joined as a Product Designer at Mapxus, an APAC-focused indoor wayfinding and mapping platform. Curious? Welcome and have a look!

Recent Work

Continuous Improvements: Wayfinding

Case Study: Investopedia Homepage Update

Additional projects and case studies can be accessed here.

Methods

I consider myself a life-long student, and in my work, I strive for the same— to listen and understand with curiosity and an open mind, and to create helpful, memorable, and delightful experiences for users.

It’s especially meaningful when I get to work on projects focused on unraveling complicated subject matters for users, or contribute to areas that align with my personal interests, such as history, shared urban spaces, and environmental change.

Expertise

Usability studies, User interviews, A/B Testing, Personas, Card Sorting, Journey Mapping, Competitive Analyses, Surveys.

Figma, Sketch, UserTesting/UserZoom, PlaybookUX, Hotjar, Miro. Adobe Photoshop, Illustrator, InDesign, Dreamweaver. HTML & CSS for desktop and mobile-platforms.

Native fluency in English and Cantonese.

Other Pursuits

Reading history, particularly the Ottoman Empire, Central Asia during the early A.D. periods, and dynastic-era China. Learning about and ogling at different architectural styles on travels. Checking out public libraries. Seeking out and experimenting with flavours and spices. Exploring the hiking trails of HK.

Say Hi

Interested in learning more or collaborating together? Drop me a line! I can be reached via email here. You can also find me on LinkedIn for a more granular work history.

Selected Work

Archived Work